All Companies in their development and growth process have to start expanding their market reach to other countries in order to produce more advanced know-how, products or services to supply this ever-growing demand generated by Globalization.
Today’s market, increasingly globalized and connected, is full of development opportunities for all companies. Digitization, global supply chains, the development of new technologies have eliminated many obstacles to international trade, reducing transport costs and promoting an exchange of information and knowledge never seen before. The main consequence of this process is that it has also allowed small and medium-sized companies to venture beyond the most well-known markets.
BDB can actively promote business development and internationalization projects for the companies looking to expand their market reach abroad by creating regional commercial networks, identifying local companies and potential industrial and financial partners.
WHY SHOULD A COMPANY DECIDE TO OPEN UP TO THE PATH OF INTERNATIONALIZATION?
IS THIS PROCESS OF INTERNATIONALIZATION NECESSARY EVEN WHEN NATIONAL PERFORMANCES OF THE COMPANY ARE GOOD?
The answer is yes. The companies that export record better performing results in terms of growth, competitiveness and profitability.
GROWTH. SMEs that are more open to international markets are growing at a faster rate, on average 17% more than those with a lower degree of opening.
COMPETITIVENESS. The skills acquired in different markets make companies more productive and structured and this means more competitive.
PROFITABILITY. Also, in terms of profitability, companies with an international focus show better performances.
After acknowledging that your company is ready to an international growth, the next step is to start a structured internationalization project following step by step the process for a guaranteed success:
1. ANALYZE THE MARKETS
To implement a correct internationalization strategy, a company must carefully study all the possibilities, understand the local cultures, the habits, the local language and open commercial and productive units in the target countries to conquer market shares.
The questions that a company should answer before starting the internationalization process are:
Which are the most suitable markets for your business?
Where are your products or services in demand the most?
What risks could you run by deciding to export to a particular country?
BDB Network can answer these questions by carrying out targeted market research with the support of its partners directly in the countries concerned.
2. CHOOSE THE MARKET
With the reports provided by BDB the company is ready to analyze the markets and decide which ones are most convenient for their business.
BDB Network will support all the next steps that your company has to make to conquer the chosen market.
3. PROMOTE YOUR BUSINESS
At this point your internationalization process has started: the time has come to make your company known, by setting up promotional activities.
Does your company have an e-commerce? Have you thought about opening one?
Does your company participate in trade fairs or organized online events?
BDB has these solutions for your company:
Distribution research and agreements with the networks of the Large Organized Distribution
Creation of international platforms in partnership with other companies interested in the same markets
Online Events and exhibitions in Italy and abroad
E-commerce and digital export channels
International Staff leasing
4. FIND FOREIGN CHANNELS, INTERMEDIARIES AND PARTNERS
On the journey of the export route, a company may need an on-site professional to ask for support, or to establish new partnerships and find collaborations.
BDB offers these services for your company:
Search for local Industrial and Financial Partners
Creation of commercial networks and franchising
Temporary export managers in the individual regional markets
5. FIND NEW FOREIGN CLIENTS
Once identified the markets on which to focus your company’s export strategy, the next step is to build a network of potential distributors, customers, importers.
BDB offers these services for your company:
Search for foreign operators (journalists, opinion leaders, buyers, experts) to be involved in business events and/or presentations/press days
Selection of foreign clients consistent with the company profile of the Italian customer;
Organization of events and selection and organization to participate in trade fairs
Resolution of conflicts with foreign partners and legal assistance in all the countries
Recovery of international credits by negotiation
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