Make a smart city become a replicable model in the world.
A smart city is under construction in Italy, a place where the three generations can live, socialize and grow together by sharing the same space. It is a chorus intended as a set of services but especially as a community, where all barriers are eliminated to promote integration between individuals. Thanks to an innovative real estate system that combines construction with industry, architecture with the most advanced digital technologies, the city is a center of socio-economic aggregation that improves the well-being and quality of life of individuals by offering an important opportunity for development and economic growth. It has always been strongly known within the confines of Italy, but not very developed abroad.
The main project goal was to make the city become a replicable Smart City model in the world. Therefore, it was necessary to structure all aspects of it: from the city management model, to the definition of the services offered, the design of the technological infrastructure also in terms of customer experience, data collection and use, the transformation of the city into a brand linked to specific values, the creation of the community both in the city and among the various cities that will follow the model.
BDB Lab supported the city in those activities:
Tenant research for different type of services: hospitality, retail, wellness, entertainment, etc. with support to the agreements.
Artistic programming and management of the Arena, with the specialized branch BDB Lab&Productions.
BDB Network support provides a partner with a wide vision and able to converge people, services, entertainment, and new technologies, in the same project in different aspects, both technological, managerial, and financial.
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