
PRESS RELEASE
Simultaneously in Milan (Palazzo Clerici) and Dubai (Art District)
BDB NETWORK INAUGURATES THE INNOVATIVE IBDC: IMMERSIVE CENTER AND “STARGATE” FOR BUSINESS MATCHING
- IBDC (International Business Development Center) of BDB Network is a “stargate” for companies, equipped with 4.0 technologies
- The immersive room allows you to present digital content and immerse yourself in virtual worlds (such as the Metaverse) involving all 5 senses
- After Milan and Dubai, other hubs will soon be inaugurated in the UK, USA, Brazil, Saudi Arabia, Qatar, China
Milan/Dubai – BDB Network, an international business development and consultancy firm, announces the opening of the International Business Development Center (IBDC), a unique physical hub and digital platform that aims to assist companies and investors in major world economies to create new commercial projects. The IBDC Center will be inaugurated simultaneously in Milan (at Palazzo Clerici, Via Clerici 5) and Dubai (at Art District, Sheikh Mohammed bin Rashid Blvd) from 9 to 11 May 2023.
The IBDC Center is the result of BDB Network’s expertise in international business development, combined with the innovative approach of its technology partner HCOMM. It is a “stargate” for companies that want to reach 60 countries worldwide and become part of the future of business matching with innovative technologies and professional assistance.
It is a physical hub that employs the latest 4.0 technologies to create an immersive space, offering visitors a unique multisensory experience. The five senses are engaged to create a feeling of being part of the projection. Furthermore, the IBDC is a digital platform that offers innovative business development opportunities to companies, investors, innovative start-ups and SMEs from all over the world.
Each IBDC center is powered by HCOMM’s World of Sensations multi-sensory immersive technology, which is designed to transform the way we interact with the virtual world and the way companies present and interact with their customers. HCOMM, with 12 years of research and development, has created GATEWAY technology that seamlessly integrates physical and digital spaces to create a harmonious environment that supports well-being and enhances the overall business experience. The multisensory stimuli governed by HCOMM technology have been studied by specialists who have reconstructed auditory, olfactory, vibrational, and light frequencies, images, and climatic effects to obtain the desired effect of emotional involvement of those present. For example, if a brainstorming session is organized inside an IBDC, the HCOMM system will generate stimuli capable of promoting an increase in creativity in the room. If instead, it is a sales activity, the sensory stimuli will put the interlocutors in a state of emotional involvement with what is being projected. This technology also works between several interconnected IBDCs located in different cities. During business presentations or e-meetings, the system can project images onto the walls, create a surround sound effect, and diffuse fragrances to create the desired immersive experience. Lighting and temperature can be controlled to create the perfect mood, and special effects such as fog or mist can be used to make the presentation even more immersive.